Steps to Building a HIGHLY Targeted and Responsive Opt-In List
We’ve all heard it that in order to stay in business online you need to build a Targeted Opt-In list. Well you truly have to agree with that simply because this is where you’ll always have a consistent source of FREE Targeted traffic to promote your offers or related information to others for years to come. It just makes sense, wouldn’t you say? And, we all know that Email is where the MONEY is truly made when it comes to marketing your business online because it gives you the ability to Follow-Up your potential customers until they decide to buy from you. But, the problem that usually takes place is that people don’t know where to start when it comes to building their own targeted Opt-In list. Now, for those of you that are new to Internet marketing and don’t know what an Opt-In list is, here’s a quick definition: An Opt-In list is simply a database of people’s Names and Email Addresses that have subscribed to an email list via a web form giving that list owner permission to send them periodic emails on the topic they are interested in. Notice how it is phrased – giving that list owner permission to send them email. When they subscribe to your Opt-In list they are giving you permission to send them offers or related information on the topic they are interested in, this is known as Permission Email Marketing. This is the ABSOLUTE safest form of email marketing where you won’t get accused of ‘SPAM’. This is very important that you understand this from the beginning. So, now that you have a clear idea in your mind of what an Opt-In list is and how it will benefit you and your business, it’s time to share with you the simple quick and easy steps to building a HIGHLY Targeted and Responsive Opt-In List that you can email your offers to at any given time for Profit.
- Pick your Target market or Niche. This is a very important step because this is where you need to figure out who your target market is going to be for the Product or Service you’re going to offer. So, for example, if I was interested in selling a book related to Internet Marketing, well then, my target market would be Internet Marketing related.
- Can your Target market or Niche be reached online? This step is where you need to do a little research on whether or not your particular target market can be reached online. In order to do this you need to do some keyword research using keywords related to your target market. This will give you a detailed history of how many searches have been made in the last 30 days on the keywords related to your target market.
- Are they making money in this Niche? This is where you need to do some research on your competition to see if people are spending any money in this Niche. Those results are your competition, this means that somebody is willing to pay to advertise and is paying attention to this particular Niche and must be making money if they’re willing to pay for advertising. That’s good news for you.
- Use Forums to find your Target markets problems. Forums are a great place to find out exactly what your potential customers TOP problems are by simply scanning their posts and looking for the most common threads. By doing this you’ll be able to know right away what your target markets TOP problems are and how you can help solve their problem.
- What’s keeping them from getting what they want? This is where you have to figure out what’s keeping them from getting what they want in order to fix the problems they are dealing with, meaning, this is where you need to work with them to find a solution to their problems. Whether it’s a Product they need or a Service of some sort.
- What can you offer them to solve their problems? This is where the money is being spent. Now, the only thing you need in order to receive your share of the revenue is a Product or Service that will solve your potential customer’s problem. If you don’t have a Product or Service of your own don’t get discouraged, you can become an affiliate for that product, which are related to any Niche that will pay you a commission for every sale you make by simply referring your traffic to their website.
- Set-Up a simple direct response mini-site. Here is where you Set-Up your lead generating website with a Follow-Up System that your potential customers will come to and Opt-In to your list to start receiving offers or related information on the topic or problem they are having. This is a very simple process to do and if you don’t know how to build your own website you can always hire someone to do it for you
- Get an Auto-Responder account. This is where you’ll be laying the foundation down for your list. You MUST have an Auto-Responder account Set-Up before you make your mini-site go live because this is where your potential customers are going to come and submit their Name and Email Address so that you can start building a list to send your offers or related information to. So, do not miss this important step.
End of the day the more traffic you send to your website, the more subscribers you’ll receive. It’s simply a numbers game. Well… there you have it, Quick and Easy Steps to Building a HIGHLY Targeted and Responsive Opt-In List. Now… it’s up to you to take the necessary Action in order to get started with your own targeted Opt-In list. If you already have an existing web business online simply implement the steps outlined above to your existing website. These are the basic steps required in order to get your Opt-In listing building started in the Right direction. Simply follow them and you’ll be on your way to receiving your first subscriber in No Time